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Think BIG! Your Niche is your strength!The recent pandemic has accelerated the need for small businesses to have a professional on-line digital presence. A presence where your potential new customers can find your business and the remarkable things you offer. Play to your strengths by using Long tail Marketing.
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What is Long Tail Marketing?
Searching on the internet has become the norm for finding just what you want, when you want it. Historically if you wanted something niche, you visited the high street and hoped you would find it but normally left disappointed as the businesses only stocked mainstream products that would appeal to the mass market. Your on-line customers now expect to find exactly what they are looking for at the click of a button, so make your products or services stand out and can be found easily in the global online marketplace.
